4 simple ways to use AI in sales (and see real results)

AI tools like ChatGPT are changing how businesses approach sales and lead generation. Thanks to their natural language processing abilities, they can help sales teams iron out processes, improve customer engagement, and positively impact lead conversion.

This blog post will walk you through four practical ways to improve your sales efforts today and get closer to your goals using AI.

1. Make sure your lead generation plans match your needs

Every business needs a solid lead generation plan, but developing one tailored to your specific needs can be challenging. Using AI, you can create a lead generation strategy that aligns with your business goals.

The process begins with sharing detailed information about your business with ChatGPT, such as your mission, market position, and target audience. Once ChatGPT understands your context, it can help you develop a high-level plan identifying the best channels for generating leads.

Example:
‍Imagine you’re a SaaS company targeting small businesses. By feeding this information into ChatGPT, it can suggest focusing on content marketing and social media, providing a step-by-step plan for each channel to maximise lead capture.

👉 Our tutorial teaches you how to do exactly this: Developing lead generation plans.

2. Delight potential customers by using personalised call scripts

Creating personalised sales call scripts is crucial for engaging potential customers and addressing their unique needs. With AI, you can generate tailored scripts that resonate with different customer personas. Start by asking ChatGPT to create a basic script, then refine it to address the specific pain points and motivations of each persona you target.

Example:
‍If you’re selling fitness equipment, you might have personas for gym owners, personal trainers, and home workout enthusiasts. Each script can highlight different features relevant to these groups, like durability for gym owners or versatility for trainers.

👉 Try it out with our tutorial: Generate sales call scripts with ChatGPT.

3. Take the stress out of qualifying inbound leads

Manually qualifying leads can be time-consuming and prone to errors. Automating this process with AI allows you to quickly identify high-value prospects without sifting through every lead yourself. Using tools like Zapier and OpenAI, you can set up workflows that automatically assess leads based on criteria like email domain, company size, and specific product interests.

Example:
‍A B2B company can use AI to automatically disqualify leads from free email services like Gmail, focusing instead on prospects from corporate domains. Further steps can assess the company’s revenue, employee count, and location to determine if they meet your criteria.

👉 Start automating your lead qualification today with our tutorial: Qualify inbound leads automatically with AI.

4. Build an AI agent that does sales research in the background

Sales research is essential for understanding your prospects, but it can be tedious. AI can take over this task, performing background research on contacts and delivering insights directly to your CRM or other tools. By setting up a workflow in Leap AI, you can automate the process of gathering information on leads, such as company details, job roles, and relevant links, to better inform your sales approach.

Example:
‍You can set up a research agent to automatically collect data on new leads, including their company’s size, industry, and key decision-makers. This allows your sales team to go into calls with a deep understanding of the prospect’s background.

👉 Want to give it a go? Create your research agent with our tutorial: Create a sales research agent.

Wrapping things up…

Integrating AI into your sales process isn’t just about automating tasks; it’s about enhancing your strategy with insights and efficiency that can lead to better outcomes. Whether you’re generating leads, crafting personalised scripts, qualifying prospects, or conducting sales research, these AI techniques can help you stay ahead of the competition.

Keen to learn more? You might like these tutorials:

• Turn inbound emails into actionable sales leads with AI
• Creating surveys for market research
• How to research the web with Perplexity AI
• Craft compelling sales proposals and slide decks