5 simple ways to repurpose written content using AI

You want to get the most from every piece of content you create, re-using ideas where possible. AI tools can instantly repurpose your existing written content into fresh formats, extending its reach and saving you hours of time.

With the help of AI, you could turn a blog article into short social media posts, transform rough notes into a complete e-book, and much more.

In this post, we’ll explore 5 ways to reuse and transform text-based content with AI, driving engagement across multiple platforms. Let’s get started.

1. Repurpose content for different platforms with AI

AI can help you adapt blog content (or any kind of content) into fresh formats, including social media posts, video scripts, podcast episode outlines, and more.

This lets you take a key idea or topic and explore it across multiple channels, reaching a much wider audience.

ChatGPT is great for this, handling tasks like:

• Repurposing a blog post into an Instagram carousel post. ChatGPT can generate captions plus image or video suggestions for each frame.
• Adapting a blog post for a specific social media platform, like Twitter/X—complete with features such as hashtags.
• Turning blog content into a video script, along with suggestions for visuals or animations for each section.
• Adapting a blog post into an outline for a podcast episode, including potential questions for the host to ask a guest.

2. Transform long-form content into social media gold

Long-form content, such as blogs and white papers, makes for ideal social media content. However, adapting it manually can take as long as creating social posts from scratch.

AI tools like Spiral do 80% of the work for you, converting content into platform-optimized posts for social channels like LinkedIn, Twitter, or Instagram. Instead of inputting a prompt every time you want to create a social post—which can be time-consuming—you can use a pre-set Spiral (or create your own—recommended) to convert long-form text to social posts in seconds.

Here’s how you can use Spiral to turn long-form content into other formats:

1. Create a free Spiral account and explore pre-made "Public Spirals" for automated tasks, like converting a newsletter into engaging social media posts.
2. Input your blog post, newsletter, or transcript into a Spiral designed for social media transformation.
3. Getting confident using public Spirals? Try creating a private Spiral. We made one that converts video transcripts into YouTube video descriptions. You’ll be able to train Spiral on the “Input” and “Output” by giving it examples—this lets Spiral extract patterns, which you can then edit.
4. Keep exploring Spiral by creating new Spirals. For instance, you could make a Spiral that converts blog posts into LinkedIn posts.

Spiral isn’t limited to creating social media content. You could use it for all kinds of text-to-text transformations, like turning client notes into a project proposal or converting a podcast transcript into a well-structured blog post.

3. Automatically create FAQs to add to draft blog content

FAQs (Frequently Asked Questions) make your website more valuable for users by tackling common questions. They also reduce customer support tickets. And they’re great for your SEO.

Instead of writing questions and answers from scratch, use AI tools to extract relevant Q&A content from blogs or guides. With Zapier and ChatGPT, you can go a step further and automate this process, making it fast and repeatable.

Here are the steps you need to follow:

1. Use Zapier to extract text from your Google Docs (or wherever you draft write your blog posts, e.g. Notion, Webflow).
2. Feed this text into OpenAI via Zapier’s ChatGPT app integration, asking the AI to write potential FAQs to add to the material.
3. Get Zapier to send the content back to Google Docs (or your draft blog post’s location), adding them to the end of the post.

If you prefer, you could create a dedicated FAQ post for your site, combining questions based on multiple blog posts.

4. Transform multiple published blog posts into social assets

If you already have lots of content on your blog, you can use your RSS feed (along with Zapier and OpenAI) to create a whole spreadsheet of Twitter threads based on your posts—making it faster than ever to populate your social media content calendar.

This process also lets you create an audio version of your Twitter threads: perfect for podcasting or YouTube videos.

You’ll need to:

1. Bring the blog posts from your RSS feed into Zapier (you could also use the RSS feed of a different blog if your social media presence is based around content curation).
2. Have Zapier’s Web Parser extract the content of each article—in case this isn’t included in full within the RSS feed.
3. Connect your ChatGPT account with Zapier, so that you can use OpenAI to create a summary of each blog post.
4. Turn the blog post into a Twitter thread that matches the voice and style of your existing tweets.
5. Convert this Twitter thread into an audio file, using OpenAI’s Whisper model for text-to-speech.
6. Send the AI-generated content to a Google sheet, so that you can easily copy and paste tweets and access your audio file.

5. Convert blog posts into eye-catching e-books

E-books are a great lead magnet and a way to showcase your expertise—but writing even a short e-book can be a daunting task.

With AI tools like Claude and Gamma, transforming your notes or blog series into a polished e-book becomes effortless. The AI does all the heavy lifting, turning your ideas and insights into a full manuscript.

Here’s how to create your e-book in minutes, not months:

1. Upload your notes or blog content to Claude. Prompt the tool to structure the material into an organized outline with clear sections, before writing, editing, and formatting the content (you’ll need a long, detailed prompt here).
2. Next, copy the AI-generated content into Gamma, select a theme for your ebook, and have Gamma format the text into a visually appealing e-book layout.
3. Review the design, and make any manual edits you want to the visual elements or text. Then, download the e-book as a shareable PDF.

If you found this post helpful, you might also like:

• Easy and effective ways to repurpose content with AI
• How to distribute content across 20 channels in 20 minutes using AI
• 4 ways AI can make amazing audio content
• The AI content factory: Scaling your digital presence