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AI for sales: How to win more deals with AI

Key concepts of AI and how they are transforming sales processes from lead generation to closing deals.

Guide pro
Tool: hubspot Topic: sales Role: sales-representative Category: sales

Published 2025-02-18

This write-up explores how AI is transforming how sales teams get work done. Through practical example use-cases, you'll discover how AI impacts:

  • Lead generation
  • Personalised outreach
  • Sales forecasting
  • Training and performance analysis

You'll learn how your sales team can use AI to automate tasks, personalise engagement, and provide sharper insights—so you can focus on building relationships and closing deals.