AI video is coming to YouTube Shorts
Along with new AI tools for brainstorming and community engagement.
Published 2024-12-11
YouTube is stepping up its game with generative AI tools designed to help creators innovate and engage more effectively. In a recent blog post, it outlined plans to expand earlier experiments and introduce new applications of GenAI to make creators’ lives easier.
What’s going on here?
YouTube is introducing new AI-powered features that simplify content creation and enhance audience interaction.
What does this mean?
The biggest integration is adding Google’s video generation model, Veo, to YouTube Shorts. This expands the Dream Screen feature from simple backgrounds to dynamic video backgrounds and 6-second clips that can be used as B-roll.
Next, the Inspiration Tab in YouTube Studio is getting a smart makeover, acting as your AI brainstorming partner. It will offer tailored suggestions for video ideas, titles, thumbnails, and outlines, making it easier to bring your projects to life. Additionally, within the Studio, the new Community hub (a revamped version of Comments) includes an option to reply to your viewers with AI-based suggestions that match your writing tone.
Auto Dubbing is also expanding to more creators, providing translated audio tracks that maintain your original tone and ambiance. This helps you reach a global audience effortlessly.
Why should I care?
YouTube is pushing the boundaries of what’s possible with generative AI and is in a prime position to do so. It’s now as relevant as mainstream media, which has so far been hesitant about GenAI, but YouTube still has plenty of room to experiment.
While TikTok has tried some GenAI features limited to creating ads and Meta has yet to integrate AI into content creation beyond the basic Meta AI button in the search bar, YouTube is leading the way with comprehensive AI tools for creators.