Encouraging sales team to use generative AI
A practical guide to help sales teams adopt AI tools confidently and effectively.
Guide
pro
Tool: chatgptTool: claudeTool: otter-aiTool: hubspotTool: slack
Topic: sales
Role: sales-representative
Category: sales
Published 2025-02-18

This guide explores practical strategies for helping sales teams to start using AI tools effectively.
Sales professionals report spending 70% (yes, 70!) of their time on tasks that aren't actually selling. AI can handle a lot of these tasks and therefore has the potential to make a huge impact. Yet many sales teams struggle to actually use AI successfully.
In this guide, we'll show you simple ways to introduce AI workflows and tools to your sales reps that will:
- Make daily work easier
- Work well with existing processes
- Keep the personal connection in sales
Whether you manage a team or want to improve your own sales process, this guide will help you use AI with confidence while keeping your client relationships authentic.