How to turn existing content into FAQs with AI

Ever noticed how many users ask the same questions over and over? Or scrolled through your help docs thinking "We've definitely answered this somewhere..."?

You're not alone. Most companies know they should have better Frequently Asked Questions (FAQs), but creating and maintaining them feels like a never-ending task. Just when you've documented everything, new questions pop up, or your product changes, and you're back to square one.

But what if AI could turn your existing content into FAQs that actually answer what users want to know?

This article shows you four proven ways to use AI to:

• Create and maintain relevant FAQs
• Cut support tickets
• Make users happier.

No more copy-pasting from old docs or spending hours writing answers from scratch.

Let’s dive in.

1. Turn support tickets into auto-updating FAQs

Picture this: Every time users ask questions, your FAQ section automatically updates with new, relevant content. Sounds like magic? It’s simply AI.

How to set it up:

1. Connect the dots. Link Zapier to your support ticket system, set up a Google Sheet to store relevant tickets and add a filter for questions that appear multiple times.

2. Let AI do the heavy lifting. Use Claude or ChatGPT to analyze ticket patterns, identify common themes and questions, and flag urgent ones.

3. Create dynamic content. Use Zapier to automatically generate Frequently Asked Questions entries from ticket clusters. Format them for your knowledge base, and keep everything updated as new tickets come in.

The beauty of this system? Once it's running, your FAQs stay fresh and relevant without any manual updating needed. Plus, you're guaranteed to be answering questions people actually ask, not just the ones you think they might ask.

2. Build a FAQ chatbot with AI in minutes, no coding required

Some users love searching through FAQs. Others... not so much. Those users want answers now, without having to scroll through pages of documentation.

That's where an FAQ chatbot comes in. It can live on your site and answer customer questions round the clock.

And thanks to Zapier’s AI chatbots, you don't need to be a developer to create one.

How to turn your FAQ content into a helpful AI assistant:

1. Create a Zapier chatbot using a pre-made template or starting from scratch. Give your bot clear instructions about its role and purpose.

2. Feed your bot knowledge by creating a Zapier table with two columns: Questions and Answers. Import your existing Frequently Asked Questions data or add it manually.

3. Add final tweaks: Set up response formatting guidelines and add a friendly welcome message to greet users.

4. Test and deploy.

Once set up, your bot can answer questions 24/7, consistently and accurately. Plus, updating your FAQs is as simple as editing the connected table.

3. Generate FAQs automatically from blog posts

Got blog posts or help docs filled with valuable information about your product or services? Those posts probably already answer your users' most common questions—they're just not formatted in a way that's easy to find.

Instead of writing new FAQs from scratch, let's use AI to turn your existing content into SEO-friendly FAQs that actually answer your users' questions.

Not only does this save you time, but it ensures your FAQs perfectly align with your content.

Here's the process:

1. Start with one blog post and make sure it’s in a readable document format like Google Docs, Notion, or even Webflow. It should be well-formatted and clear so the AI can understand it.

2. Create a new Zap in Zapier with Google Docs (or whatever format your doc is in) as the trigger. Connect ChatGPT ChatGPT and customize the Zap step so the AI will analyze the blog post to look for potential questions and answers. Here’s a prompt you can use:
   
   ‍You are a content writer.
   You are going to read a newly drafted blog post.
   Please use it to create some FAQ content to append to the end of the article.
   Output in basic HTML with <h2> tags for questions and <p> tags for answers.
   

3. Add a further step to your Zap that appends the result from ChatGPT back to the Google doc. Test the Zap and you’ll see the FAQ content ChatGPT generated at the bottom of your blog post.

4. Transform any document into searchable FAQs with AI (NotebookLM)

If you have multiple sources that could inform your FAQ content—help docs, blog posts, training materials, etc.—Google's NotebookLM might be just the tool you need.

This powerful app, which has become super popular lately, can turn any document into a searchable knowledge base in minutes.

Instead of manually combing through everything, you can let AI analyze all your content at once and extract the most relevant Q&As. Plus, it'll make connections between documents that you might have missed.

How to do it:

1. Go to NotebookLM (it's free!), sign in and upload your content all at once.

2. Let the AI analyze by asking questions like "What are these documents about?". Ask follow-up questions to dig deeper if needed.

3. Generate your FAQs using the "Notebook guide" feature. Click "FAQ" in the content creation options, then review and edit the generated questions.

4. Export and use!

Tip: Before making your FAQs public, ask NotebookLM to analyze them from different user perspectives to ensure they cover all common questions.

Why stop there?

Each of these AI-powered approaches works great on its own, but the real magic happens when you combine them:

• Use automatic FAQ generation to create your baseline content
• Let your chatbot handle the front line of user questions
• Keep everything fresh with support ticket analysis
• Bring it all together in NotebookLM when you need to spot patterns

Best of all? Once you've set up these systems, they keep working for you 24/7. Your FAQs stay relevant, accurate, and actually helpful to your users.