Level-up your meme creation game with AI
Jason Levin, founder of Meme Lord Technologies, shares his approach for using AI to create viral memes.
Published 2025-03-18
Memes aren’t just for laughs anymore—they’re a valid marketing strategy.
Jason Levin, the founder of Memelord Technologies, has built AI-powered tools that help marketers create, edit, and distribute viral content faster. His technology is trusted by major brands like Beehive, HubSpot, and Coinbase: AI-driven memes are becoming serious business.
In this live workshop with us, Jason broke down exactly how AI is powering the future of meme creation, from automating content discovery to advanced tools like semantic search and face-swapping tech.
Whether you’re a marketer, content creator, or you just enjoy creating memes, this session is for you.
Let’s take a peek at what Jason shared
Spotting trends before they go viral with AI-powered meme discovery
Staying ahead of meme trends is the key to making content that resonates. Jason explained that Memelord Technologies constantly scrapes major platforms like Twitter, Reddit, and Instagram to identify the latest viral meme formats.
But it’s not just AI doing the work—his team combines AI-powered discovery with human verification to filter out irrelevant or low-quality content. As Jason explained:
“We didn't have to scrape the entire internet. What we really just had to do was find the overlap, right? The crazy thing about memes is that memes are constantly remixed. And so the same template can be used again and again. We are constantly scraping across the internet, finding the overlap of meme templates that are used again and again, and then confirming them with humans.”
Always find the perfect meme with the help of semantic search
A common challenge for meme marketers? Finding the right meme for the moment—especially if you don’t know what it’s called.
As Jason says, “Even if you're super online, you're not gonna remember every meme template name.” And brand new memes may not even have a consistent name yet.
That’s where AI semantic search comes in. Jason’s platform lets users search memes by their meaning or mood (e.g. “happy”), so that “Even if you don’t know the name of a template, you’ll be able to find a meme that works.”
Instead of struggling to recall the perfect meme, you can type in a feeling, idea, or theme, and AI will surface meme templates that fit—even if the name or original text of that meme doesn’t include the exact word.
Why Grok AI Is the best model for meme generation
Many AI tools struggle with humor or automatically filter out any content that might be considered a little edgy. But Memelord Technologies gets around this by using Grok instead of ChatGPT or Claude.
Jason told us:
“We’ve fully integrated Grok, which is X AI’s state-of-the-art model. And there are a few reasons why we’re using Grok. Number one, it is the most unhinged, the least politically correct. When it comes to memes, that does matter, right? This is not like business writing. It’s not writing a press release.”
But as well as the edgy tone and content, Grok also allows for “real-time access to all the news” and that, by drawing on data from X, it pulls from “the home of memes”.
The viral power of AI face-swapping
One of the standout moments in the workshop was Jason’s demo of his AI-powered face swapper, which allows users to swap faces onto meme templates instantly. Jason introduced it with, “I want to jump into everybody's favorite feature which has blown up the internet. If you guys have seen the JD Vance memes I may or may not have played a role in that.”
He demonstrated how you can take an image and instantly switch the faces, just by pressing the “swap” button.
Jason also showed how to use face-swapping to generate massive engagement on X:
“This is the quickest hack ever. It’s just the quickest hack. Make someone a custom face swap and then you end up having people retweet it.”
Memes as a business growth strategy
Memes aren’t just about going viral—they’re a powerful marketing tool. Jason shared real-world examples of how startups and businesses have used memes to drive sales, raise funding, and build massive online followings.
Chris Bakke, a startup founder, generated $3 million in revenue just by using memes to promote his SaaS business. Jason explained, “Whether you’re using it as an ad or you’re just trying to drive interest, it’s super powerful.”
Other companies, like Ramp and Fondo, have turned traditionally “boring” B2B topics like B2B payroll into funny, engaging content through meme marketing.
How to jump on trends before they fade
Memes move fast. Jason built SMS and Telegram alerts to notify users the moment a new format starts gaining traction. He pointed out:
“It feels like memes are lasting shorter and shorter than ever, which is why you have to be on them faster. There's a new current thing every single day, multiple times per day. And I think it comes down to the fact that there's so much happening in the news. We're all more connected and online than ever. I think Covid accelerated that. It’s also a race for clicks. Everybody has seen how much money there is in media, social media, so there's just so much content being produced.”
Jason explained that it’s impossible to tell which memes will only be around briefly and which will last for much longer—so you want to get on top of new memes before your competitors do.
Should your brand use memes?
Jason believes that memes can work for all kinds of brands, including B2B ones. He sees memes as a way to “stand out in the age of AI when ChatGPT takes over and it’s just boring slop everywhere.”
He also had advice for those worried about posting “cringe” content:
“If you think it's funny and it makes you laugh, then it's gonna make at least one person else out there laugh. It doesn't matter if it's an old template or not.”
Want to watch the full recording?
We’ve got you covered. Watch the full session here (available to Pro Ben’s Bites members).
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