Master product launches and GTM strategy with AI - Blog

Did you know that approximately 95% of new products fail? This staggering statistic shows just how important careful planning is for a successful product launch.

While AI can’t be a complete replacement for a robust product launch strategy, it can help make sure you’re on top of everything. Generative AI tools can act like your assistant, making sure you don’t miss any critical steps, that your team is aligned, and that overall, your launch strategy sets you up for success.

Let’s explore some ways you can use AI to improve your product launches and broader GTM strategy. We’ve also included links below to our short tutorials that teach you all of the methods below step-by-step.

1. Build a comprehensive product marketing launch checklist using ChatGPT

Creating a checklist is essential to keep your team aligned and on track. You don’t want to miss any key tasks during the process, and it’s important to have your metrics in mind right from the start.

Using ChatGPT, you can:

Brainstorm potential metrics to track for your launch, giving ChatGPT your primary objective.
Identify key milestones for your top 3 metrics.
Have ChatGPT produce a full product marketing launch plan (incorporating these milestones) with time estimates and deadlines. This should be divided into pre-launch, launch, and post-launch phases.
Get ChatGPT to format this plan as a downloadable spreadsheet, so it’s easy to share with your team.
Draft an email, using ChatGPT, to get your team excited about the launch and clear about the key metrics.

Along with your launch checklist, ChatGPT can produce a project tracking template to note each team’s progress.

💡 Tip: You can get all the prompts we recommend, plus detailed examples, in our full tutorial Create a product marketing launch checklist.

2. Draft a robust product launch plan with Gemini

If you want something more comprehensive than a checklist, you might be after a full product launch plan. This lets you start from scratch, using AI to help you figure out what key factors and considerations matter within your launch as a whole, and giving you the opportunity to come up with detailed user personas.

Here’s how that process looks, using Google’s Gemini Advanced:

Start by brainstorming with Gemini the main factors and considerations for your launch plan.
Get Gemini to come up with 3 user personas for your target market and/or ask for niche market suggestions.
Ask for strategies to generate pre-launch buzz for your product, along with distribution channels and callouts.
With launch day in mind, use Gemini to list “must dos” for launch day. You could also consider scenarios for setting up your launch day based on varying levels of pre-launch success.
Have Gemini suggest key metrics to track post-launch, along with strategies to keep engagement high.
Break down your launch into a comprehensive timeline and checklist. Gemini can do a lot of the heavy lifting for you here, though you’ll need to add specific dates and assign tasks to team members.

💡 Tip: For the full step-by-step guide to creating your launch plan, plus all the prompts we used in Gemini, check out Drafting product launch plans.

3. Develop a targeted go-to-market strategy with ChatGPT

A good GTM (go-to-market) strategy needs to be tailored to your product’s strengths and customer needs. You’ll want to cover positioning, marketing channels, plus performance indicators.

Note: A GTM plan is a broader strategy than a single launch plan and has a longer timescale. It may well incorporate a launch plan.

To create your detailed GTM plan with ChatGPT, you’ll need to:

Carry out market research and analysis for your new product or service using ChatGPT, covering industry trends, customer needs, and competitor analysis.
Based on that data, have ChatGPT list objects for a GTM plan for this product.
Get ChatGPT to come up with a range of potential key value proposition statements as a foundation for the GTM plan.
Select the angle you want to go with, then have ChatGPT develop a full GTM plan with this in mind, including objectives, strategies and tactics, plus metrics and KPIs to track.
Ask ChatGPT for a downloadable GANTT chart (spreadsheet format) listing all the tasks to be done up until and after the launch date.
Prompt ChatGPT for a weekly or biweekly meeting outline so you can keep everyone on track.

💡 Tip: We have full instructions for the above, along with prompts and examples, in our tutorial Create a go-to-market plan.

4. Design an actionable GTM brief and presentation using ChatGPT

You’ll need to get stakeholders on board with your GTM plan. Not just the executive team, but also the product development team, marketing, sales, and customer support.

To communicate your GTM plan to the rest of your company, you’ll need a clear GTM presentation plus a short, succinct brief. ChatGPT can handle all of this for you. Here’s how:

Share your existing GTM plan with ChatGPT, and ask for an outline for the presentation.
Make any adjustments to the plan that you want. Once you’re happy with it, prompt ChatGPT to create a VBA code to turn the plan into PowerPoint slides.
Download the code, then upload it into PowerPoint’s Visual Basic Editor interface. PowerPoint can then convert this into slides. Note that you’ll need to add design/visual elements, and expand on points as needed.
Next, ask ChatGPT for a GTM brief that you can circulate to your team. Specify the writing style and length you want.
ChatGPT can also offer you tips on how best to prepare for the presentation meeting, with the slides in mind. You can even use ChatGPT to brainstorm questions you might receive—plus answers to them.

💡 Tip: For full guidance on creating your go-to-market brief and presentation, along with prompts you can copy-and-paste, go through our tutorial, Create a GTM brief and presentation.

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