How to run your agency with AI
Learn how to supercharge your agency's operations and growth with AI tools, from strategy to content creation to lead generation.
Published 2024-12-08
Agencies that use AI will gain a significant competitive edge over those that don’t. But it’s tough to know where to start with this operational transformation.
This comprehensive course is designed to equip agency owners and managers with the knowledge and skills to integrate AI tools into their agency GTM and sales workflows. This can dramatically improve efficiency, creativity, and decision-making processes.
Over six practical lessons, you'll learn:
- AI-powered strategy development: How to create Go-To-Market (GTM) plans using ChatGPT.
- AI design and presentation: How to craft professional pitch decks and visual content using Gamma.
- AI-driven lead generation: How to automate prospect identification and initial outreach with Clay.
- AI-enhanced proposal creation: How to streamline the process of responding to RFPs using AI tools.
- AI data analysis: How to leverage Julius to analyze performance data and improve your agency's win rate.
By the end of this course, you'll have a robust AI toolkit at your disposal and the know-how to use it effectively.
Whether you're running a small boutique agency or managing a large team, this course will provide you with actionable strategies to scale your operations, enhance your service offerings, and drive growth using the latest AI tools.
Skills you’ll learn
- Prompting ChatGPT to develop a data-driven GTM strategy
- Creating visually stunning pitch decks from prompts
- How to automate lead generation based on persona data
- How to craft AI-enhanced RFP responses using AI tools
- Analyzing win/loss data with Julius
- Drafting targeted outreach emails for different buyer personas
- How to create a comprehensive marketing and business development plan
- Establishing and tracking KPIs for your agency's GTM efforts using AI tools