Leveraging AI for effective content marketing

In this course, you'll learn how AI tools like ChatGPT can help streamline your content marketing efforts and create high-quality, engaging content that resonates with your target audience. From ideation and planning to optimisation and repurposing, you'll discover how AI can help you at every stage of the content creation process.‍

‍Throughout the course, you'll gain practical skills in using AI to:

• Generate ideas
• Draft compelling copy
• Optimise for search engines
• Analyse performance data
• Adapt your content for various platforms and formats

You’ll leave this course with a full understanding of how to use AI to maximise the impact and efficiency of your content marketing strategy.

Skills you’ll learn

• Use ChatGPT to generate tailored content ideas and topics
• Collaborate with AI tools to plan and draft high-quality, engaging content
• Master prompt engineering techniques to get the best results from AI-generated content
• Optimise your content for search with the help of AI tools
• Analyse content performance data and make data-driven decisions using AI insights
• Repurpose and adapt your content for different platforms and formats using AI