Analyze competitors’ social media

Step 1: Generate competitor social media reports with Phlanx

First, we'll use Phlanx to generate comprehensive social media audit reports for our competitors.

Sign up for a Phlanx account, then to start generating audit reports, hover over the "Social Media Auditors" tab.

Select the platform you want to analyze (e.g., Instagram, YouTube, TikTok), and enter your competitors' usernames/handles. Click ‘Generate Report’.

To download the reports, head to https://phlanx.com/dashboard/my-files/audits.

Wait for report generation (usually takes about 10 minutes), then open each report and click "Export to PDF" in the top right corner.

Download all reports, including your own brand's report for comparison.

Step 2: Prepare data for analysis

Now that we have our reports, let's prepare the data for ChatGPT to analyze effectively. In a new ChatGPT chat window, upload the PDF reports and use the following prompt to create a structured CSV file:

Please create a CSV file from the uploaded reports for [Instagram/YouTube/TikTok]. Include the following columns:

Brand, Followers, Engagement Rate, Posts Per Week, Avg Likes, Avg Comments, Follower Growth Rate

Provide the CSV data for all competitors and send download link.

After receiving the CSV data, review it to ensure all relevant information has been captured correctly. If any key metrics are missing or seem inaccurate, ask ChatGPT to double-check the reports and update the CSV file accordingly.

Step 3: Perform comparative analysis

With our data structure, let's dive into a detailed comparative analysis of our competitors' performance on the chosen platform.

Use this prompt to get a comprehensive comparative analysis:

Using the CSV data, provide a detailed comparative analysis:

1. Rank competitors (including our brand) by key metrics (followers, engagement rate, growth rate)
2. Calculate and compare the average performance across all brands for each metric
3. Identify the top performer for each metric and quantify their lead
4. Analyze the relationship between posting frequency and engagement rate across brands

Support your analysis with specific data points and percentages where relevant.

Step 4: Analyze content strategies

Now that we have a clear picture of performance metrics, let's examine the content strategies driving success for top performers on the platform.

Prompt ChatGPT with:

Based on the data and top-performing posts mentioned in the reports:

1. Identify common themes and content types in high-engagement posts across brands
2. Compare hashtag strategies (frequency, popularity, relevance) among top performers
3. Analyze caption styles and lengths, noting any correlation with engagement rates
4. Highlight any platform-specific features or trends being leveraged effectively

Provide specific examples from the reports where possible.

After receiving the initial analysis, delve deeper into specific content strategies that seem particularly effective. You might ask:

• "How do the top-performing brands adapt their content strategy for different post types (e.g., regular posts vs. Stories or Reels)?"
• "Are there any emerging content trends that top performers are adopting early?"

Step 5: Generate actionable recommendations

Time to translate our insights into platform-specific action. Use this prompt:

Based on our comparative analysis and content strategy insights, provide:

1. 2 key takeaways from top-performing competitors' strategies
2. 2 actionable recommendations to improve our brand's performance on [Instagram/YouTube/TikTok]
3. Specific content ideas or themes our brand should explore based on successful competitor strategies
4. Suggestions for optimizing our posting frequency and timing
5. Potential challenges in implementing these recommendations and how to address them

Step 6: Create a platform-specific benchmarking framework

To ensure ongoing improvement and maintain a competitive edge, let's create a framework for regular competitive benchmarking on the chosen platform.

Prompt ChatGPT:

Design a competitive benchmarking framework for [Instagram/YouTube/TikTok] including:

1. Key platform-specific metrics to track (including any unique to this platform)
2. Suggested frequency for data collection and analysis
3. Template for a competitive analysis report tailored to this platform

This final step is crucial for turning our platform-specific analysis and planning into real-world results. The implementation phase ensures that our insights lead to tangible changes in our approach to the chosen social media platform.

By continuously analyzing, implementing, and adjusting, we create a dynamic social media strategy that can adapt to changing trends and maintain a competitive edge over time within the context of the chosen platform.

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This tutorial was created by Tanmay.