Competitor traffic analysis with Similarweb pro and Claude

Step 1: Set up Similarweb pro and gather data

To begin our analysis, we need to set up Similarweb Pro and collect data on our competitors. Create an account and complete the onboarding steps.

Once in the dashboard, enter your first competitor's website.

Click the "Compare" button next to the website name to add more competitors.

After loading all websites, click the PDF download button in the top middle of the screen.

For this tutorial, we'll roleplay as SnipSnort AI, an AI-based video editing platform, analyzing competitors Invideo.io, Kapwing.com, and Veed.io. However, the process remains the same regardless of your industry.

Now that we have our data, let's move on to creating interactive visualizations with Claude.

Step 2: Generate interactive dashboard with Claude

Claude 3.5 Sonnet's ability to create interactive charts will greatly enhance our analysis. Before we begin, enable the Artifacts feature (under Feature Preview in your profile settings).

Now, let's create our dashboard. Use this prompt in Claude:

Create an interactive React dashboard to compare website metrics from my PDF report. Include:

1. Traffic overview chart (visits, unique visitors, pages/visit)
2. Engagement metrics chart (bounce rate, visit duration)
3. Traffic sources chart
4. Device distribution chart

Ensure responsive design, consistent styling, and appropriate labeling. Add hover effects for detailed info.

After Claude generates the code, you'll see a preview of the interactive dashboard in the Artifacts pane. Take a moment to familiarize yourself with the dashboard layout and functionality.

With our visualization tool ready, let's dive into the analysis.

Step 3: Analyze traffic trends and patterns

Let's start by examining overall traffic trends. Use this prompt with Claude:

Analyze the traffic trends for the websites in our dashboard over the past three months. Identify any notable patterns, significant changes, or anomalies. What insights can we draw about each site's performance and growth trajectory?

As Claude provides its analysis, pay attention to:

• Overall traffic volume and growth rates
• Any sudden spikes or drops in traffic
• Seasonal patterns or cyclical trends

Now, let's dig deeper into the data. Ask Claude:

For the website with the highest traffic growth, what factors might be contributing to its success? Are there any strategies we can infer from its traffic pattern?

This analysis will help you understand what's driving success in your industry and identify potential strategies to adopt or adapt.

Step 4: Evaluate user engagement and behavior

Next, we'll examine how users interact with each site. Use this prompt:

Compare the engagement metrics (bounce rate, pages per visit, and visit duration) across all websites. Which site seems most effective at engaging visitors? What might contribute to these differences in user behavior?

As you review Claude's analysis, consider:

• How site design or content strategy might impact these metrics
• The relationship between engagement metrics and overall traffic
• Potential areas for improvement in your own site's user experience

To gain more actionable insights, ask Claude:

Based on the engagement data, what are 3-5 specific recommendations for improving user engagement on a website in this industry?

These recommendations will provide a starting point for enhancing your site's user experience and increasing engagement.

Step 5: Analyze traffic sources and acquisition strategies

Understanding where competitors get their traffic is crucial for developing effective marketing strategies. Use this prompt:

Examine the traffic sources for each website. Which channels are most effective? Are there any surprising or unique traffic sources? Please provide a breakdown of the top 3 traffic sources for each site and their relative effectiveness.

Pay special attention to:

• The balance between organic and paid traffic
• Effectiveness of social media channels
• Any niche or industry-specific traffic sources

To dig deeper, ask Claude:

For the site with the most diverse traffic sources, what strategies might they be using to achieve this mix? How could other sites in the industry diversify their traffic sources?

This analysis will help you identify potential new channels or strategies to explore in your own marketing efforts.

Step 6: Investigate rankings and SEO performance

Similarweb Pro provides valuable data on global, country, and category rankings. Let's analyze this information:

Compare the global, country, and category rankings for all websites. What insights can we draw about their relative market positions and SEO performance? Identify any significant discrepancies between global and category rankings.

As Claude analyzes the rankings, consider:

• How rankings correlate with overall traffic
• Which sites are outperforming in specific countries or categories
• Potential opportunities for improving your own rankings

To get more specific SEO insights, ask Claude:

Based on the ranking data, what are 3-5 key SEO focus areas that could help improve a website's performance in this industry?

These SEO recommendations will provide a roadmap for enhancing your site's visibility and organic traffic.

Step 7: Synthesize insights and develop action plan

Finally, let's bring all our analysis together into actionable insights. Use this prompt:

Based on our complete analysis, please provide:

1. A summary of key findings across traffic, engagement, acquisition, and rankings
2. Three major trends or strategies that seem to be driving success in this industry
3. A prioritized list of 5-7 specific, actionable recommendations to improve a website's performance in this space

Review Claude's recommendations carefully, and use them as a starting point for developing your strategic action plan.

Good luck, and may your traffic charts always trend upward!
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This tutorial was created by Tanmay.