Create a go-to-market plan
Develop a go-to-market strategy with ChatGPT, from research to launch planning and execution.
2024-11-13
When launching a significant new feature or product, a well-crafted go-to-market (GTM) plan is crucial for introducing your offering to your target customers. This plan encompasses key elements such as positioning, marketing channels, and performance indicators to keep your team aligned and on track.
In this tutorial, you will learn how to:
- Develop a detailed go-to-market (GTM) plan
- Articulate your differentiating value proposition
- Operationalize your GTM plan with a GANTT chart and meeting outline
Step 1: Prime ChatGPT and set your goals
Start by familiarizing ChatGPT with your product and market. This will enable it to conduct market research and develop a structured, realistic set of goals for your GTM plan.
Market research and analysis
Start with thorough market research to understand your industry, competitors, and potential customers.
Prompt ChatGPT:
Conduct market research and analysis for a new [product/service] that targets [target audience] including identifying industry trends, customer needs, and competitor analysis.
Define objectives and goals
With market insights in hand, set clear, measurable objectives for your GTM plan.
Prompt:
Considering the data collected previously, briefly list clear, measurable, and focused objectives for a go-to-market plan for a [product/service] targeting [target audience]. Once I approve it, you can expand in detail.
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Review the objectives provided by ChatGPT and refine them as needed to align with your overall business strategy.
Step 2: Define your key value proposition
Articulating your value proposition is crucial for a successful GTM plan. Use ChatGPT to help refine your market positioning.
Given the market and our goals for our [product/service] for [target audience], what are some key value proposition statements that can act as a foundation for our go-to-market plan? Provide 10 options.
Identify an angle that works best for your business and tell ChatGPT that it should operate with this consideration moving forward.
Let’s go with angle [your choice]. From here on, develop the plan with this strategic position considered. Confirm before we move on.
You’ll see Memory updated text at the top of ChatGPT’s reply.
Craft marketing and sales strategies
This is the point at which you can reliably request a full go-to-market plan from ChatGPT. It understands your product’s unique angle, the target audience, and the market it operates in. Continue the existing conversation:
Confirmed. Please expand this into a full go-to-market plan.
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Step 3: Operationalize the plan
Create a GANTT chart
To bring your plan to life, you can create a GANTT chart which can help you illustrate a project schedule based on the work to be done identified in the go-to-market plan.
Generate a spreadsheet template with a GANTT chart that features the jobs to be done leading up to launch, as well as post-launch activities. Set the launch date for [tentative launch date].
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Weekly meeting outline
To keep your team on track, you’ll want a weekly or bi-weekly status meeting where everyone involved can share an update. ChatGPT can create a meeting outline that you can circulate to your team and follow for each meeting.
Create a weekly status meeting outline. It should be simple and brief with the goal of ensuring all stakeholders are prepared to present relevant information at the meeting.
In this example, ChatGPT assumed some of the teams so you’ll want to replace those assumptions with the actual team’s involved in your project. You may get even more specific with the names of team leaders so it’s obvious who is in charge of each part of the meeting.
Congratulations! Not only do you have a new feature or product read, you have a go-to-market plan that will successfully introduce your new offering to the market. Good luck!
This tutorial was written by Jonah.