Developing lead generation plans

Tell ChatGPT about your business

You’ll first want to share some details about your business. This will help ChatGPT understand who your audience is and what value your business provides to them.

Sample prompt:

You’re going to help me develop lead generation plans for my business. But first, I’m going to share details about my business and our audience. You should remember these details so that you can refer back to them in the future.

Name: [brand name]

Mission: [company mission]

Market Position: [brand positioning]

Audience: [who you sell to and why they love your product or service]

Let me know once you are ready to begin.

Develop a lead generation plan

Now it’s time to generate your high-level lead gen plan. First, get a sense of what your lead generation plan might look like.

Sample prompt:

What’s included in a typical lead generation plan?

This will give you a sense of what to expect in your lead generation plan. If there are details you’re expecting but don’t see, this is a good time to ask ChatGPT to include those details. If you’re satisfied with the list of details, proceed on.

Sample prompt:

Great, with the information I've provided about [business], develop a novel lead generation plan.

Identify the best channels to explore

To go a step further, ask ChatGPT to suggest channels. This prompt often generates a list of interesting strategies for you to try.

By including a mention about the audience, you’ll remind ChatGPT to customize its response to your query with your unique target audience in mind.

Sample prompt:

Great. What channels should I prioritize given my audience?

Channel-specific lead gen plans

To make your lead generation plan more actionable, you’re going to develop channel-specific plans. The goal is to give you and your team a detailed action plan to start generating leads. You’ll want to select the channels that make most sense for you.

For this example, we’re going to select 3 channels: social media, content marketing, and local events.

Sample prompt:

You’re going to develop detailed channel marketing plans as a part of the lead generation strategy. The three channels are: social media, content marketing, and local events. You should include specific steps the team needs to take to make the plan a reality.

With your lead generation plans in hand, you can start to develop channel specific marketing campaigns and get ChatGPT to help you with copywriting, editing, and creative brainstorming.

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This tutorial was created by Jonah.