Generate SWOT analysis report with ChatGPT

Step 1: Identify strengths and weaknesses

Let's begin by providing ChatGPT with key information about your business. This will enable the AI to analyze your company's internal factors and identify potential strengths and weaknesses.

Prompt ChatGPT with the following:

I run a [your business type] in the [your industry] industry. Our main products/services are [brief description]. Our target market is [target market description]. Based on this information, please identify 3-5 potential strengths and 3-5 potential weaknesses of my business.

Step 2: Uncover opportunities and threats

Now that we've examined internal factors, let's focus on external elements that could impact your business. We'll ask ChatGPT to consider your industry and target market to identify potential opportunities for growth and threats that might pose challenges.

Use this prompt:

Given that my [your business type] operates in the [your industry] industry and targets [target market], what are 3-5 potential opportunities and 3-5 potential threats we might face in the current market environment?

Step 3: Compile detailed SWOT analysis

With the basic elements of your SWOT analysis identified, it's time to create a comprehensive overview. In this step, we'll ask ChatGPT to compile all the information into a structured SWOT analysis:

Based on the strengths, weaknesses, opportunities, and threats we've identified, please create a comprehensive SWOT analysis for my business. For each category, provide a brief explanation of why each factor is significant.

Step 4: Generate CSV file for SWOT visualization

To make your SWOT analysis more actionable, we'll create a quantitative representation. We'll ask ChatGPT to assign numerical values to each SWOT factor based on its potential impact on your business.

Prompt ChatGPT with:

Create a CSV representation of our SWOT analysis, assigning a numerical value (1-10) to each factor based on its potential impact on the business. The CSV should have columns for Category, Factor, and Impact Score.

Step 5: Visualize SWOT analysis

In this step, we'll use the CSV data generated earlier to create three different visual representations: a SWOT matrix, a pie chart, and a radar graph. These visualizations will help you better understand the relationships between different SWOT elements and their relative importance.

Using the CSV data from our SWOT analysis, please create three visualizations:

1. A SWOT matrix showing our strengths, weaknesses, opportunities, and threats in a 2x2 grid.
2. A pie chart representing the relative impact scores of each SWOT category.
3. A radar graph showing the impact scores of individual factors across all four SWOT categories.For each visualization, provide a brief interpretation of what the graphic reveals about our business's strategic position.

Step 6: Identify relationships between SWOT elements

Now, we'll prompt ChatGPT to explore connections between your strengths, weaknesses, opportunities, and threats. These insights will help you identify strategic leverage points and inform your action plans.

Analyze the relationships between different elements of our SWOT analysis. How might our strengths help us capitalize on opportunities or mitigate threats? How could addressing our weaknesses help us better pursue opportunities or defend against threats?

Step 7: Develop action strategies

Now that we have a comprehensive SWOT analysis and understand the relationships between different elements, it's time to develop actionable strategies. This step is crucial as it transforms our analysis into concrete plans.

We'll ask ChatGPT to suggest key strategies based on our SWOT insights, provide rationales for each, and outline implementation steps.

Based on our SWOT analysis and the relationships we've identified, please develop a strategic action plan. Include the following:

Suggest 3-4 key strategies, each with a concise name and brief explanation.

For each strategy, provide:

a. A short rationale explaining its importance
b. 2-3 concrete steps for implementation
c. Potential challenges or resource requirements


Prioritize the strategies and explain your reasoning.

Propose 1-2 key performance indicators (KPIs) for each strategy to measure success.

Conclude with a brief statement on how these strategies align with the company's long-term vision.

Ensure your recommendations consider our unique selling points, current market position, and target demographic.

Remember, a SWOT analysis is not a one-and-done deal. As your business evolves and the market shifts, so too should your strategies. Why not schedule a quarterly SWOT check-up with your new AI assistant? After all, ChatGPT doesn't need coffee breaks - though it might appreciate a software update now and then.

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This tutorial was created by Tanmay.