How to conduct a social media audit with ChatGPT

‍Defining audit objectives

Begin by aligning ChatGPT with your goals for the social media audit. Prompt ChatGPT:

You’re conducting a social media audit. Articulate the objective of a successful audit as well as potential metrics to track.

ChatGPT will generate a clear set of objectives and key performance indicators (KPIs) to guide your audit process.

Using ChatGPT to create audit templates

With your goals and measures of success identified, now it’s time to generate an audit template. This will include a high-level strategy review prompt and channel-specific evaluations.

Prompt:

Generate a social media audit template. The audit will be conducted quarterly and should align with the goals and measures of success you previously identified. Start with a high-level social strategy audit template, followed by a channel-specific template. This template will be used by staff to collect data which will then be brought back to ChatGPT for analysis. Make the template a downloadable spreadsheet where each channel has its own sheet.

Collect social media data

At this stage, you'll need to enlist the help of your social media teams to gather data for each channel, as most AI tools can't directly access and collect this information. Prompt ChatGPT to draft a message to your team:

Write a brief message to the social team asking them to collect social data in the spreadsheet you provide to them. Make the message brief and explain the value of evaluating each channel's performance.

Analyzing and implementing audit results

Now you’ll analyze some of your results. This can help you focus your energy and take action areas that you need to improve.

Summarize findings

Your first step in the analysis is to bring the numbers to life. ChatGPT can identify trends and summarize key insights in a matter of seconds. Considering you’ll be doing this on a quarterly basis, you can enter your spreadsheet and prompt in a new chat without any previous information.

I’ve attached social media audit data. Review the results of each channel and generate a summary of the trends in the data.

Send the generated message and spreadsheet to your social media team to streamline the data collection process.

Identify strengths and weaknesses

With the trends identified, you can also now ask for more detail around strengths and weaknesses. This is where ChatGPT will identify certain elements of a channel’s performance and how it might be improved.

Considering all the channels, identify the strengths and weaknesses of the company’s social strategy.

Develop recommendations for improving the social strategy

Lastly, ChatGPT can help you identify opportunities for improvement, whether that’s doubling down on something that’s working or addressing underperforming channels.

Provide recommendations on how we can improve the social strategy. Consider everything from investing more, adjusting approach, or closing channels entirely.

Congratulations! You're now well-equipped to improve your social media strategy using ChatGPT. By leveraging AI to identify trends, strengths, weaknesses, and recommendations, you can make data-driven decisions to enhance your marketing efforts.

‍

This tutorial was created by Jonah.