Ideation and topic generation with AI

Generating blog post titles

Let's say you own a roof repair company and want to use AI to help with your content marketing. Start by identifying some basic keywords that are relevant to your business, such as "roof repair," "roofing company," and "roof fixing."

Next, consider your target audience. For this example, we'll focus on middle-class families aged 30-65 who are working professionals.

To generate blog post titles, use this prompt in ChatGPT:

Generate 10 blog titles based on the keyword "roof repair" targeting middle-class families aged 30-65 who are working professionals. Make the tone friendly but professional and use simple language. My business is a roof repair company.

ChatGPT will provide a list of blog post titles tailored to your target audience and business. Review the generated titles and highlight the ones that resonate with your brand and marketing goals.

Refining and expanding on generated ideas

To further refine and expand on the ideas you like, give feedback to ChatGPT. For example, if you liked titles 1, 3, 5, 7, and 9 from the previous output, you can use this prompt:

I really like titles 1, 3, 5, 7, and 9 from the previous list. Please generate more titles along those lines, focusing on cost-saving and quick solutions for roof repair.

Creating user personas to test and improve titles

To make sure your blog post titles resonate with your target audience, you can create user personas and ask ChatGPT to provide feedback based on their perspectives. While the personas are AI-generated, this process can help you understand potential concerns and questions your audience may have.

Use this prompt to create user personas and gather feedback on your post titles:

Generate 3 user personas for my target audience of [details of target audience group]. Then, provide feedback from each persona on this blog post title: "[post title]". What resonates with them? What questions do they have?

Analyse the feedback provided by the AI-generated personas to identify key concerns and questions your blog post should address. This information will help you create more targeted and engaging content.

By following these steps and leveraging the power of AI, you can generate a wealth of ideas and topics for your content marketing efforts, tailored to your target audience and business goals.

In the next tutorial, we'll explore how to use AI to plan and draft your content.