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Make more sales with AI: 4 ways to get more leads to buy

How to use ChatGPT to create sales strategies that turn more leads into customers.

Guide free
Topic: sales Role: sales-representative Category: sales

Published 2025-01-09

You want your sales reps to convert as many leads to buyers as possible—without needing to provide constant hands-on support and coaching. AI tools can help you train your team, offer tailored follow-up strategies, craft vital sales collateral, and more.

In this post, we’ll take you through 4 key ways to use AI to optimize your sales process, fast.

1. Create effective sales training modules

Investing in training can make an incredible difference in how your sales team performs: a study by Southern New Hampshire University found that training can have an ROI of up to 353%.

You might be able to get that ROI even higher with AI, creating comprehensive training modules in a fraction of the time it would normally take. You can get ChatGPT (or the AI of your choice) to help you come up with learning criteria, outlines, and interactive learning activities for modules covering key areas like product knowledge, customer service, and sales techniques.

Step-by-step, you can use ChatGPT to:

  1. Help identify training needs, coming up with a list of key modules.
  2. Set learning objectives for all your modules.
  3. Outline each module with key information like learning objectives, content delivery, and a summary.
  4. Add engaging interactive activities (like role-plays and case studies) to the modules.
  5. List relevant information and resources you’ll need to gather to create the content.
💡 Tip: Follow our Creating sales training modules step-by-step guide, complete with ChatGPT prompts you can copy-and-paste to start creating your own sales training materials.

2. Generate personalized sales call scripts

You don’t want to hamper your sales team with stilted or one-size-fits-all sales call scripts. With AI, you can create as many scripts as you want for different customer personas, lightning-fast. That way, your sales rep will always be able to deliver a message that fits perfectly with the needs of every single prospect … and there’ll be a much higher chance of closing the deal.

To create these tailored sales scripts, you can use ChatGPT to:

  1. Create a basic sales call script, complete with key elements.
  2. Use this script as a baseline for specific customer personas.
  3. Enhance the script to make it more likely that you’ll close a sale.
  4. Prepare for common objections and how to respond.

Going beyond the sales script itself, you can also use ChatGPT to craft follow-up emails for individual customers, based on your conversation.

💡 Tip: Use our Generate sales call scripts with ChatGPT tutorial to go through this process. It includes all the prompts you need, plus examples of how ChatGPT will respond for each one.

3. Develop product comparison sales documents

A product comparison document is a crucial type of sales collateral that helps sales reps clearly position your product in the marketplace, with its unique features and benefits clearly visible.

Your prospects are inevitably going to compare your product with similar alternatives, either consciously or subconsciously. AI makes it quick and easy to create detailed product comparison documents for your reps, which they can give to prospects to help move them closer to a purchasing decision.

With AI, you can draw on customer insights, market research, and competitor analysis through this step-by-step process:

  1. Generate questions that get customers’ feedback on what they’re looking for in this type of product.
  2. Carry out general market research about the type of product you sell.
  3. List top competitors and research their marketing materials.
  4. Craft a detailed comparison table, showcasing your product along with several competing products.
  5. Draft copy to help frame your company’s value proposition, relating to your competitors.
💡 Tip: Our Develop product comparison sales documents tutorial includes all the ChatGPT prompts you need, plus key tips to create your comparison table and document.

4. Generate tailored follow-up strategies for leads

It’s vital for your sales reps to keep their prospects engaged—but you don’t want those prospects to feel inundated with calls and emails. Of course, you also don’t want your team to drop the ball or give up too soon: shockingly, only 20% of sales leads are ever followed up.

Finding the right balance means developing a clear, coherent follow-up strategy that uses calls, emails, and social media to keep your sales leads warm without being invasive.

AI can put together a detailed follow-up strategy for you. You’ll need to:

  1. Provide ChatGPT with an overview of your business, then ask for a multi-touch follow-up strategy.
  2. Get ChatGPT to group activities into separate categories for emails, social media, and calls.
  3. Craft email templates, using an appropriate tone for your brand.
  4. Create call scripts for the calls in your follow-up sequence.
  5. Generate ideas for social media posts and engagement.
💡 Tip: Go through our guide to Generating follow-up strategies for sales leads to get all the ChatGPT prompts and examples you need.

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Written by Ali Luke.